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Lead Generation Calculator

Calculate exactly how many leads and website visitors you need to hit your revenue goals. Get instant insights to plan your marketing strategy.

Your Business Metrics

$

How much revenue do you want to generate each month?

$

The typical value of one customer or sale

What % of leads become paying customers? (Industry avg: 2-5%)

What % of visitors become leads? (Industry avg: 1-3%)

Your Lead Generation Targets

Here's what you need to hit $10,000 in monthly revenue

33,350
Website Visitors Needed

This is the monthly website traffic you need to generate to hit your revenue goal

20
Customers Needed

At $500 per customer, you need 20 paying customers to reach your goal.

667
Leads Required

With a 3% conversion rate, you need 667 qualified leads to generate 20 customers.

33,350
Website Visitors

At 2% visitor-to-lead conversion, you need 33350 monthly visitors to generate 667 leads.

Your Lead Generation Funnel
Understanding the path from visitor to customer
Website Visitors33,350
Leads Generated667

2% of visitors

Customers Won20

3% of leads

Save Your Results
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How to Use This Calculator

  1. Set Your Monthly Revenue Goal: Enter the amount of revenue you want to generate each month.
  2. Enter Average Deal Value: Input the typical value of one customer or sale.
  3. Adjust Lead Conversion Rate: What percentage of your leads become paying customers? Industry average is 2-5%.
  4. Set Visitor Conversion Rate: What percentage of website visitors become leads? Industry average is 1-3%.
  5. View Your Results: See exactly how many customers, leads, and website visitors you need.

Understanding Your Results

This calculator works backwards from your revenue goal to help you understand the marketing funnel you need to build. Here's what each metric means:

  • Customers Needed: The number of paying customers required to hit your revenue target based on your average deal value.
  • Leads Required: Based on your conversion rate, this is how many qualified leads you need to generate those customers.
  • Website Visitors Needed: The amount of traffic your website needs to generate enough leads to hit your goal.

Industry Benchmark Conversion Rates

Not sure what conversion rates to use? Here are industry benchmarks to help you get started:

Visitor to Lead Conversion

  • • E-commerce: 1-3%
  • • SaaS: 2-5%
  • • B2B Services: 1-2%
  • • Professional Services: 3-5%

Lead to Customer Conversion

  • • E-commerce: 2-5%
  • • SaaS: 3-7%
  • • B2B Services: 5-10%
  • • Professional Services: 10-15%

Note: These are general benchmarks. Your actual conversion rates may vary based on your industry, product quality, pricing, and sales process.

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