Marketing ROI Calculator
Enter your revenue and marketing spend to instantly see if your campaigns are actually making money — with ROI, ROAS, net profit, and break-even.
Anshu PatelYour Campaign Figures
All numbers should cover this time window.
Total revenue attributed to this campaign or channel
Ads, agency fees, tools, and staff time combined
Add your gross margin for a more accurate ROI that accounts for your cost of goods or services.
Marketing ROI — for every $1 spent, you got $5.00 back
Your marketing spend is generating a healthy return. Keep optimising targeting and creative to push towards exceptional territory.
1 Month Results Breakdown
Net Profit
+$8,000
ROAS
5.00×
revenue per $1 spent
Break-even Revenue
$2,000
min. to cover spend
Revenue is 500% of your marketing spend
How You Compare to Channel Benchmarks
Email marketing
200–400% avg
SEO
150–300% avg
Content marketing
130–250% avg
Social media ads
100–200% avg
Google Ads
100–150% avg
Trade shows / events
50–100% avg
Benchmarks are industry averages — your actual target depends on your industry, margins, and business stage. A good starting point: aim for at least 200% ROI consistently.
Quick Wins to Improve Your ROI
Respond to leads faster
Responding within 5 minutes increases conversion by 21×. Faster response = more revenue from the same spend.
Reduce cost per lead
Improving ad Quality Scores by 1 point can reduce CPC by 16–25%. Better targeting = lower spend for the same revenue.
Increase average deal value
Upselling or bundling can increase revenue 20–40% without increasing ad spend at all — pure ROI growth.
Every missed lead lowers your ROI
You spent $2,000 to generate these leads — LeadInbox makes sure none of them slip through.
How This Calculator Works
Revenue − Spend
Calculates net profit and your basic revenue ROI for the campaign period selected.
Margin adjustment
If you add a gross margin %, the calculator computes a more accurate true profit ROI — critical for product businesses.
Health rating
Benchmarks your ROI against industry standards to give you a clear health label and actionable next steps.
The Marketing ROI Formula Explained
Basic Revenue ROI
ROI = (Revenue − Spend) / Spend × 100
Use this when you're tracking campaign performance for a service business or measuring against revenue targets. It tells you how many dollars of revenue you generated for each dollar spent.
True Profit ROI (recommended for product businesses)
ROI = (Revenue × Margin% − Spend) / Spend × 100
Always use this if you sell physical products or have significant cost of goods sold. A 400% revenue ROI at 20% margin is actually a loss — this formula reveals the true picture.
ROAS (Return on Ad Spend)
ROAS = Revenue / Spend
ROAS tells you how many dollars of revenue each dollar of spend generated. A 4× ROAS means you earned $4 for every $1 spent — equivalent to 300% ROI. ROAS is most commonly used in paid advertising.
Frequently Asked Questions
Now you know the number
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